About
The creator
My name is Laura (born in 1983). I’m a city girl at heart, but with a rural soul. I’ve always felt at home in two worlds which, far from being opposites, complement each other perfectly.
Barcelona is my hometown. I grew up there, studied there and spent much of my professional career there. Galicia, however, has always been a part of me. On my mother’s side, my roots are here, amongst villages, landscapes and ways of understanding life that have shaped who I am today.
After giving it a great deal of thought, I decided to make a major change: to leave the city behind and settle in the Galician countryside. In January 2022, I set up my base camp in the family village in the municipality of Paradela (Lugo), where a new personal and professional chapter began.
And so Rural o Urbano was born.
A project born out of a desire to bring together Lugo’s gourmet produce, the region itself, and a particular lifestyle. A way of discovering Galicia through the people who live there, the producers who keep it alive, and the stories behind every flavour.
I love living in the heart of nature; every day is different. Here, tranquillity goes by the name of ‘intense’. The colours, the smells, the sensations, the sounds – and even the silence – are never the same. In the heart of the countryside, it’s not that life is slower; in the heart of the countryside, life is savoured slowly.
Rural o Urbano is my way of sharing this perspective, highlighting contemporary Galician culture, local produce, gastronomic experiences and everything that makes our region unique.
And it is also my crazy entrepreneurial venture, as well as my tender and personal tribute to my roots.
